3Q Digital, an independent performance and digital marketing agency, has announced it has received a growth investment from PSP Capital and Erie Street Capital. The investment will support 3Q Digital’s continued expansion of its portfolio of growth services, marketing technology, and geographic footprint.
“We are building a credible alternative to the largest agencies and consultancies,” 3Q Digital CEO David Rodnitzky said. “Marketers deserve an agency that can deliver ROI and transparency at a global scale, and that’s what we are going to use this investment to become.”
3Q Digital employs over 300 people across 10 offices in the U.S., Europe, and Asia and manages $1.3 Billion of annual digital media spend on behalf of clients. The agency supports the most prominent disruptive companies in the world through a combination of paid media management, SEO, analytics and data science, creative, conversion rate optimization, and management consulting.
“We are proud to partner with David Rodnitzky and the rest of the 3Q team, as they have built a world-class digital performance agency that drives exceptional client outcomes,” said Penny Pritzker, former United States Secretary of Commerce and chairman of PSP Capital. “We look forward to supporting 3Q Digital’s long-term growth.”
“3Q Digital’s executive leadership is experienced, long-term focused, and industry innovators, the exact combination we relish the chance to partner with,” Erie Street Capital Founder and CEO Terry Graunke said. “We have helped grow a number of great marketing companies in our history, including Hyper Marketing, Huron Consulting, and R2C. Our goal is to help 3Q build on an already-impressive history of growth and become the unrivaled leader in performance marketing.”
CG Petsky Prunier, part of the Canaccord Genuity Group, served as the exclusive financial advisor to 3Q Digital. 3Q was supported in the investment by Cooley LLP, which has long worked with the company and its management team.